Strategic Funding for New Revenue Streams with Medlior Health Outcomes Research

Founded in 2008, Medlior Health Outcomes Research has earned a strong reputation for real-world evidence and health technology assessments, serving clients in Canada and the UK. To continue its growth trajectory, Medlior sought a clear strategy for exploring and capitalizing on new opportunities.

Medlior Health faced several challenges hindering their growth:

• Limited Revenue Stream: With a singular offering, Medlior was constrained in how far they could grow without diversifying their services.
• Unclear Financial Strategy: While there were ideas for expansion, the steps to secure financing and execute on these opportunities were not clearly defined.
• Lack of Urgency: Without a concrete financial plan or strategy, it was difficult to create momentum and align the team on next steps, leaving ideas unacted upon.

With Growth Catalyst’s support, Medlior Health achieved notable advancements:

• Revenue Diversification: Medlior identified and pursued new revenue streams, allowing them to spread their risk and leverage existing resources more effectively.
• Financing for Growth: They developed a detailed financial strategy that provided clear steps for investing in new opportunities while measuring risks and returns.
• Accelerated Execution: The program’s deadlines, coupled with external feedback from peers and advisors, helped create accountability, enabling Medlior to execute their growth plans much faster than they would have on their own.

“A lot of these growth opportunities were already on our minds, but we wouldn’t have gained the same traction in just seven months. We wouldn’t be nearly as far along in terms of thoroughly thinking through the opportunities, the financial aspects, and how to prioritize them. It’s not that we wouldn’t have done these things eventually; we just wouldn’t have done them as effectively. The execution has vastly improved because this program gave us the focus and direction we needed." —Tara Cowling, President, Medlior Health

With a clear plan for growth and financing, Medlior is now positioned to diversify their offerings and scale their business with confidence. Ready to diversify your business? Growth Catalyst can help. Contact us today to learn more.