MODERNSPEAK’s Shift from Word-of-Mouth to Market Strategy
MODERNSPEAK, a digital PR agency founded in 2018, has set high standards in influencer management, social media, content creation, and public relations. Despite their organic success, they faced challenges refining their go-to-market strategy to enhance their brand presence and growth potential.
MODERNSPEAK faced several challenges with their go-to-market strategy:
- Lack of Formal Strategy: Relied heavily on informal word-of-mouth rather than a structured marketing approach.
- Limited Brand Awareness: Struggled to effectively communicate their unique value proposition to a broader audience.
- Uncertain Growth Path: Needed clearer guidance on how to strategically position their brand for growth.
With Growth Catalyst’s support, MODERNSPEAK achieved notable advancements:
- Brand Launch: Crafted a comprehensive plan to effectively launch and promote their brand.
- Enhanced Messaging: Improved their ability to communicate their value proposition, generating excitement and engagement.
- Team Expansion: Successfully doubled their internal team, supported by a refined business plan and marketing strategy.
- Growth Mentality: Embraced a strategic growth mindset, allowing them to take calculated risks and pursue new opportunities.
"We're actually going to be launching our brand because of this program. Now we've prioritized how to talk about ourselves in a way that will get other people excited about hearing about us versus only relying on clients to refer us." — Kristyn Snell, Founder, MODERNSPEAK
Through Growth Catalyst, MODERNSPEAK transformed their go-to-market strategy from a reactive approach to a proactive, strategic plan. This transformation has paved the way for substantial growth and positioned them to capture new market opportunities effectively.
Ready to elevate your go-to-market strategy and amplify your brand’s reach? Learn how Growth Catalyst can drive your business forward.
