Medlior Health is Now Leveraging Strategic Decision-Making to Drive Business Expansion

Founded in 2008, Medlior Health Outcomes Research is a leading organization specializing in real-world evidence and health technology assessments. Serving clients in Canada and the UK, Medlior sought to enhance their growth strategy by identifying and evaluating new expansion opportunities with Growth Catalyst.

Medlior faced several growth challenges:

• Overwhelmed by Innovation Ideas: Struggled with a structured approach to prioritize and implement numerous innovative ideas.
• Strategy Realignment Needed: Required reassessment and realignment of strategies for feasible and impactful new revenue sources.
• Leadership Cohesion Issues: Lack of cohesion in leadership led to missed opportunities and a lack of focus.

Growth Catalyst equipped Medlior with:

• Strategic Growth Plan: Developed a plan prioritizing viable opportunities and setting actionable steps for implementation.
• Enhanced Leadership Cohesion: Fostered a unified approach to executing growth strategies.
• Informed Decision-Making: Provided valuable insights into potential risks and assumptions related to new opportunities.

“We came into the program wanting to think about how we can generate new sources of revenue, how we can improve, and what we can be doing differently. The process of this program helps you really strategically think about those opportunities and which ones make the most sense for your business. Including the risks and the assumptions that you're making when it comes to those opportunities. So it's been really, really helpful. I feel really excited about the opportunities that we've identified and that we're pursuing for our business now.”
— Tara Cowling, President, Medlior Health Outcomes Research

Growth Catalyst’s support helped Medlior navigate their expansion challenges, developing a focused strategy for growth and enhancing internal alignment. Leveraging insights and frameworks from the program, Medlior is now positioned to pursue new opportunities and drive their business forward.

Are you looking to identify and evaluate expansion opportunities for your business? Growth Catalyst can help you focus your strategy and uncover the most impactful paths for growth. Contact us today to learn how we can assist you in achieving your expansion goals.