How Growth Catalyst Helped Timber Ridge Firewood Restructure Their Business for Growth

Timber Ridge Firewood, a family-owned business founded in 2016, has built a reputation on competitive pricing and customer satisfaction. Following a surge in sales during the pandemic, the company reached a pivotal point where their growth began to stall, and the founders realized they needed a more scalable operating model to maintain momentum in a slowing market.

Before joining the Growth Catalyst program, Timber Ridge faced several structural challenges that hindered their ability to grow:

• Underutilized Talent: Key team members were not being given responsibilities or opportunities to leverage their full potential.
• Unfocused Market Strategy: Without a clear Ideal Customer Profile (ICP), their sales strategy lacked direction, aiming too broadly.
• Employee Disconnect: Employees were not aligned with the company's growth objectives, leading to a disconnect between talent and the direction of the business.

Through the Growth Catalyst program, Timber Ridge made significant changes to streamline their operating model and position themselves for growth:

• Restructuring Roles: By evaluating their team’s strengths, Timber Ridge restructured roles, allowing underutilized employees to upskill and take on new responsibilities.
• Focusing on a Niche Market: Refining their Ideal Customer Profile enabled the sales team to zero in on a more specific market, which led to the successful closing of over $700,000 in contracts.
• Boosting Talent Engagement: Involving employees in the company’s growth objectives fostered a culture where the team grew with the business, creating alignment between talent and growth strategy.

"The program helped us think critically about our org structure, our systems, and the roles within our team. It stimulated us to upskill and give more responsibilities to our talent. Essentially, we redesigned the entire company around these principles. Now, our team is better prepared and organized for growth."

—Steven Boivin, CEO, Timber Ridge Firewood

With the guidance of the Growth Catalyst program, Timber Ridge Firewood restructured their team to fully engage their existing talent and sharpened their market focus. Now better equipped to take on new opportunities, they’re positioned to scale and thrive in a competitive market.

Ready to restructure for growth? Growth Catalyst can help you unlock the full potential of your business. Contact us today to learn more.