How BLU'S Revamped Their Marketing Approach for Enhanced Customer Reach

Founded in the late 1970s, BLU'S is a renowned women-owned fashion boutique with multiple locations in Edmonton and Calgary. Known for its designer clothing and personalized service, BLU'S sought to enhance its market presence and attract more customers. Partnering with Growth Catalyst, BLU'S  aimed to refine its go-to-market strategy to optimize its sales and marketing efforts.

BLU'S faced several challenges hindering their growth:

• Underdeveloped Marketing Strategy: Despite strong daily sales operations, BLU's lacked a marketing strategy to promote their business.
• Operational Focus: The team was heavily engaged in day-to-day operations, leaving little room to focus on market positioning.
• Lack of Promotion: The business had not fully explored or implemented effective promotional tactics to reach a wider audience and drive sales.

Growth Catalyst provided the tools and insights needed:

• Strategic Marketing Insights: Identified key marketing opportunities and developed a strategic plan to enhance their promotional activities.
• Integrated Sales and Marketing Approach: Aligned their sales efforts with targeted marketing strategies to maximize customer engagement.
• Enhanced Team Collaboration: Improved teamwork and strategic planning on growth initiatives beyond daily operations.

“The day we did sales and marketing was an 'ah-ha' moment. We were doing sales all day, every day, but what were we doing on the marketing side? That day made us realize we needed to promote our business more effectively. Growth Catalyst really helped us see the importance of marketing and provided us with the tools to do it right.
— Charlotte Whitford, Manager, BLU’S

With Growth Catalyst’s guidance, BLU’S successfully revamped their go-to-market strategy, leading to a more focused and effective marketing approach. The program's insights and strategic framework enabled them to bridge the gap between sales and marketing, resulting in enhanced customer engagement and business growth.

Are you looking to optimize your go-to-market strategy and boost your business growth? Growth Catalyst can help you refine your sales and marketing approach for greater success. Contact us today to learn how we can support your business in achieving its marketing goals.