From Uncertainty to Precision: Boreal Laser’s Clear-Cut Value Proposition

Founded in 1990 and based in Edmonton, Boreal Laser is a leader in precision gas sensing technology. Their GasFinder Instruments are known for accuracy and reliability in hazardous industrial applications, including environmental monitoring and process optimization. Despite their technological edge, Boreal Laser struggled with clearly articulating their value proposition.

Boreal Laser faced several challenges:

• Unclear Value Proposition: Difficulty in articulating their unique value to customers.
• Internal Misalignment: Struggled to align internal strategies with evolving market demands.
• Targeting Issues: Missed opportunities due to unclear customer segment targeting.
• Inefficient Decision-Making: Sales processes and customer communication were hampered by inefficiencies.

Growth Catalyst helped Boreal Laser achieve:

• Refined Ideal Customer Profile (ICP): Improved understanding of core customer needs.
• Sharpened Value Proposition: Aligned messaging with business objectives and customer insights.
• Structured Sales Process: Implemented a sales process that improved decision-making and customer engagement.
• Strengthened Internal Communication: Unified the team around a clear vision and focus.

“The ICP sections and channel module really gave us introspection into our business and helped us apply a framework to make better decisions about our value and how we deliver it.”
—Landon Steil, Sales & Service Manager, Boreal Laser

With Growth Catalyst’s guidance, Boreal Laser refined their value proposition, enhancing market presence and operational efficiency. This clarity has positioned them for strategic growth and improved customer engagement.

Is your value proposition aligned with your customers’ needs and business goals? Growth Catalyst can help you gain insights and frameworks to clarify your messaging and unlock new growth opportunities. Contact us today to see how we can support your business’s success.