Here are some of our success stories:
- Realized that the advertising weight put behind toy products was double what was needed to create demand. Using the knowledge that retailers bought deep only on products that received ad support we halved the support on every previously supported product but doubled the number of products receiving ad weight…in effect “doubling” the advertising, The trade ate it up and sales soared 35%.
- Migrated media planning from an ad agency charging huge fees to a media buying agency cutting fees by 75%. Annual savings….a whopping $450,000. Straight to the bottom line.
- After a merger, managed the agency search to reduce the number of agencies serving the business from eight to four. It saved significant fee expense, increased staff productivity by reducing the number of contact points and made creating marketing programs significantly easier.